Talking Stick

When native Americans held tribal meetings, they used a very effective technique to keep order and allow everyone to speak their mind. Whoever had possession of the “talking stick” was the person who got to speak with no interruptions. When the person was done speaking, the stick moved on to the next speaker…kind of a precursor to “Robert’s Rules of Order” on how to run a meeting. This section of our Web site is designed with us holding that talking stick. And here, you’ll find periodic updates on how to hire an agency (and the typical claims you will encounter), and our opinions on marketing and communication trends, common mistakes we see companies making, and more. And we’ll do our best to wrap this into an informative, lively, and brief format that allows you to learn from our experience.

• Fear and Loathing in Hiring a Marketing Agency: Information You Need To Know To Make A Wise Decision