DeWinter Communications, Inc.
Case Study on Presentation Training

The Scenario:
Large real estate firm seeking multi-million-dollar account
This large real estate company was pitching a highly coveted, multi-million-dollar account, and was up against all the other big players in the market. The assignment was to participate in a series of presentations that ultimately would determine who was awarded the contract.

The Solution:
Implement presentation training to clarify messages and counter-position
This forward-thinking company hired DeWinter Communications to assess the competition, re-write the presentation, clarify messaging, and polish the delivery of the presentation with the business development team. The goal of this approach was to truly clarify messaging and do a better job of pointing out the company’s experience and reasons why they were the best choice for the contract.

The Result:
A multi-million-dollar contract in the bag
This company ultimately was awarded the multi-million-dollar contract, not just because they presented well, but because they did a better job of conveying the tremendous expertise and team that would be brought to bear, if they were given the commission.

The Nugget:
When pitching new business, there is no substitute for an analysis of the competition, a clarification of messaging, and rehearsal time that works out the kinks.