Media Training

The Media Training Seminar helps executives and company spokespeople understand how journalists work, and do a better job of providing the information and interview materials and answers that meet the reporter’s needs. This seminar includes several hours of lecture on how news happens, plus interviewing tips and techniques – followed by mock interviews with the media and on-the-spot feedback about how to improve. There’s usually a lot of laughter in these sessions, but participants walk away armed with knowledge and an understanding of how to successfully work with a journalist who wants a story. Of note, there’s no substitute for actual media experience. So the fact that Courtney DeWinter is, and has been, a bona fide journalist means you will get tips and tactics based on real-world experience from a former managing editor, staff editor, and reporter.