Boot Camps

DeWinterComm, conveniently located in central Denver, has a spectacular training room with leather sofas and chairs, wall-mounted monitors, white boards, bright artwork, and natural light streaming in. Within this classroom, marketing veteran Courtney DeWinter teaches a series of lively, helpful, in-the-trenches marketing boot camps designed to help launch a new business or jump-start an existing business, without spending a fortune.

For information on Marketing Boot Camp dates, or to register & arrange for payment, Email DeWinterComm Company checks, Visa, MasterCard, Discover & AMEX accepted

The list just below outlines available boot camps. Note: Additional marketing boot camps are being developed to help Do-It-Yourself Marketers market correctly, generate leads & help their businesses grow!

Boot Camp 1: Marketing Launch Boot Camp
Cost: $295
Time: 3 Hours
Basic Content: This workshop teaches entrepreneurs and company owners how to properly launch a company or product. Participants will learn about the basic elements involved in a marketing launch, and how to properly sequence activities, common pre-launch mistakes & how to avoid them, and more. A handy check list will provide step-by-step guidelines & sequencing to help you launch your company or product effectively and cost-effectively. A handy list of sources for cost-effective marketing items such as business cards, printing services, and more is provided, too! Note: For companies that need professional help in launching their company or product, the DeWinterComm team offers affordable, effective company & product launch services, including a variety of tiered “Launch Packages”(a specific set of marketing launch activities for a specific price). Call 303.572.8180, or email DeWinterComm for more information

Boot Camp 2: Business Pitch (& Speaking) Boot Camp
Cost: $395
Time: 4 Hours
Basic Content: This workshop is designed to improve the power, clarity & impact of your business pitches and/or speaking gigs. The Business Pitch Boot Camp blends 3 distinct areas of content to improve the quality & impact of a company or individual’s business pitches and speeches. The workshop blends content on: 1) marketing fundamentals (positioning & counter positioning, messaging, scripting); 2) speaking fundamentals based on performance techniques used by actors, singers & dancers (use of voice,“physicality”& your personal energy to improve business pitches& speeches); and 3) behavioral sciences (strategies for non-verbally conveying strategic messages, advice on attire, and building rapport). This workshop is 60% lecture, information, and demonstration of techniques; the final portion involves attendees presenting for 5 minutes, with 15 minutes of on-the-spot feedback from marketing/PR/speaking coach Courtney DeWinter.

Boot Camp 3: Press Release & Media Pitching Boot Camp
Cost: $295
Time: 3 hours
Basic Content:For companies that would like to get a press program going but don’t necessarily have the money for PR counsel, this boot camp teaches the fundamentals of writing & distributing press releases. Of note, due to the extensive changes to Google’s search engine algorithms, a properly distributed, keyword-optimized press release can create a significant spike in your Web site visits, and help you rise in the search engine rankings. Press Release Boot Camp content includes:down-to-earth instructions on how to write a press release; what’s considered news (and what’s not); the difference between “hard” news and “soft news”; how to build an accurate media list and distribute your press releases to the correct source at a media outlet.

• Note 1: Press Release Template Package Also Available! For those who want to fast-track their press release program, DeWinterComm offers a Press Release Template Package for $195, which includes templates for standard types of news, where you simply fill in the blanks to build your own press release.

• Note 2: You’ll Be Learning About Press Releases From a Veteran Journalist! Press Release Boot Camp Teacher Courtney DeWinter has worked as a reporter, staff editor & managing editor, and the advice you receive is from a veteran journalist with 30 years of experience.)

Boot Camp 4: Competitive Analysis Boot Camp
Cost: $295
Time: 3 Hours
Basic Content: One of the biggest mistakes companies make is to skip this critical step of assessing the competition’s marketing & messaging. Assessing your competition helps you develop your own unique selling proposition and develop your own positioning & messaging that much faster. It also helps you understand what you’re up against, so you can counter it. This boot camp will teach you how to do your own competitive analysis with handy worksheets & guidelines about how to assess the competition for your own critical business planning and development of your own marketing program.nches approach to improving media interviewing skills.

Boot Camp 5: Positioning & Messaging Boot Camp
Cost: $295
Time: 3 hours
Basic Content: The foundation of ANY marketing program is to establish your market positioning & your key messages. Your positioning & key message are then used in EVERYTHING: Web site copy, brochures, business pitches, and more. Consistent use of positioning & messaging helps your brand take hold and generate more awareness. Attendees will actually work in the context of the boot camp to develop first versions of their positioning & key messages.

Boot Camp 6: Media Training Boot Camp
Cost: $395
Time: 4 hours
Basic Content:This workshop is taught from the perspective of both a marketing consultant and reporter/editor (Boot Camp Teacher Courtney DeWinter has a dual-track career that includes marketing & PR corporate & agency experience, and experience as a reporter, staff editor, and managing editor. Sixty percent of the workshop involves lecture, information & demonstration of techniques to use for effective interviewing with the media; the remaining portion involves attendees participating in a “mock” media interview with Courtney DeWinter serving as a reporter. Live feedback on the mock interviews provides a real-world, in-the-trenches approach to improving media interviewing skills.

For more information on class dates, or register and arrange for payment, Email DeWinterComm